Apac Digital Pte Ltd provides advertising technology products and services including its server advertising exchange, the Apacdex APIs, and the Apacdex websites (the “Apacdex Services” or “Services”). Our products and services enable publishers of websites and mobile applications (“apps”) to display advertisements on their sites and apps, from advertisers that are interested in promoting their products or services. This Privacy Policy explains how Apacdex collects and uses information about end users of apps and sites that use the Apacdex Services, publisher and advertiser customers that use the Apacdex Services (collectively, “Apacdex Customers”), and visitors to Apacdex’s websites.

Section 1 describes how Apacdex gathers and applies information from end users in providing the Apacdex Services; Section 2 describes how Apacdex gathers and applies information about Apacdex Customers and the information Apacdex collects when a person visits and uses the Apacdex website; and Section 3 describes privacy policies that apply to both the information we collect from end users through the Apacdex Services and the information we collect from Apacdex Customers and visitors of our website.

Section 1: End User Information

The Information We Collect

When you interact with a website or app that uses the Apacdex Services, we may collect information about your device and the ads you view or click. The Apacdex Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time. The information we collect includes, but is not limited to:

  • Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the Apacdex Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).
  • The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the Apacdex Services.
  • Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.
  • Information that Apacdex Customers and other third parties have collected and shared with Apacdex, such as information about activity in their services. This may include the content you view or searches you made, the language you prefer, or other non-personally identifying demographic or interest information, to help make the ads served to you more relevant.
  • Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.

How We Use the Information We Collect

We use the information we collect to provide and improve Apacdex Services, including for the following purposes:

  • Ad Reporting and Conversions: Reporting to advertisers information about when and how users have been exposed to their ads, clicked on their ads, or visited their website, and reporting to publishers information about when and how ads were shown on their properties and were clicked on.
  • Serving ads: Allowing publishers to offer advertising inventory in their mobile apps and websites, and advertisers to bid on and fill that inventory.
  • Geo-Targeting: Where permitted by the user’s device, allowing Apacdex and Apacdex Customers to serve ads based on a user’s location.
  • Frequency Capping: Preventing users from seeing the same ad too many times.
  • Providing and Improving Our Services: Auditing, researching, and analyzing data in order to maintain, protect, and improve our Services and develop new services, and to ensure that our technologies function properly.
  • Fraud Detection and Prevention: Identifying invalid clicks (or ad queries) and protecting Apacdex and Apacdex Customers from fraudulent behavior.

Apacdex will not combine the non-personally identifiable information collected to provide the Apacdex Services with your personally-identifying information without your express consent.

How We Share the Information We Collect

We share the information we collect to provide and improve Apacdex Services, as follows:

  • We share aggregate or non-personally identifiable information about the use of our Services with Apacdex Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps.
  • We share with data partners who help Apacdex Customers to improve the performance of their bids or inventory on our mobile advertising exchange.
  • We share with advertiser customers information so that they can decide whether to bid on ad inventory or serve an advertisement and choose the best ad for that device. Apacdex Customers are obligated to use the information they receive in compliance with applicable laws and regulations.
  • We share information within our corporate family to provide, understand, or improve their or our services.
  • We share information as described in Section 3 of this privacy policy.
  • We share with partners who help with anti-fraud, quality, and security efforts to ensure the safety, security, privacy, and accuracy of the Apacdex ecosystem.


Your iOS mobile device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, Apacdex will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. Your mobile web browser may also provide a “Do Not Track” browser setting. When you have enabled this setting in your browser, Apacdex will not use mobile web browsing information from that browser to infer your interests or serve ads to that device that are targeting based on your inferred interests. Apacdex requires its advertising customers to honor opt-out preferences expressed using these controls.

Please visit apacdex.com/do-not-sell-my-data for more opt out options.


Apacdex does not permit the Apacdex Service to be used to collect information from apps directed to children for purposes of creating interest-based profiles or serving ads based on users’ inferred interests. Apacdex may collect information from apps directed to children for other purposes, such as serving advertisements based on contextual information, like the the content or type of the application (for example, serving an ad for a video game to a gaming app).

Privacy Practices of Apacdex Customers

Apacdex requires Apacdex Customers to comply with all applicable laws and regulations and to provide end users with notice of the collection of data for advertising purposes as outlined in this Privacy Policy. We encourage all users to review the privacy policies of sites and apps they visit for information about those sites’ and apps’ data collection and use practices.

Section 2: Data Collected from Apacdex Customers and on Apacdex’s Websites

Personal Information

To become an Apacdex Customer, you may be asked to provide certain personal information, including your name, email address, physical address, phone number, and company name. You also may be asked to provide personal information in certain fields on this website. Registration information is used to provide the Apacdex Services and to send promotional information about the Apacdex Services. To opt out of receiving promotional information, please follow the unsubscribe instructions in any of our promotional emails or contact us at [email protected] If you are a registered user of our services, we provide you with account tools to access, correct, or modify personal information you have provided to us in association with your account. If you wish to delete your account, you may do so by contacting [email protected]

Information Sharing and Disclosure

We may disclose information about Apacdex Customers when necessary to provide the Apacdex Services to them, such as for account inquiries or verification, or to enable participation in certain features of our mobile advertising exchange. We may also share information within our corporate family to provide, understand, or improve their or our services, and as described in Section 3 of this privacy policy.

Web Log Information

When you visit our websites, our servers automatically record certain information in our log files. This web log information includes your IP address, browser type, operating system, the referring web page, pages visited, and cookie information. Like many websites, we use web log information, along with cookies, pixels, and similar technologies, to operate our websites, better understand how they are used, resolve technical problems, and enhance your experience on our sites.

Cookies are small files that websites place on your computer as you browse the web. A pixel is a small amount of code on a web page and is often used in connection with cookies. Most web browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some sites may not function properly if you disable cookies.

Section 3: General Information

Information Provided by Third Parties

We may receive information about you from third parties, including Apacdex Customers, data partners, and our corporate family. This information may include, for example, browser cookie IDs, mobile device IDs, demographic or interest data, and content viewed or actions taken on a website or app.

Information Collected by Others

Please be advised that we do not control and are not responsible for the privacy practices of any third party, including, but not limited to, Apacdex Customers and any website or service that links to or from our website or the Apacdex Services. We require Apacdex Customers to maintain a privacy policy that fully and accurately discloses their data collection practices, but we cannot control the actions of Apacdex Customers, so please be sure to review the privacy policies of any websites and applications that you may use. The Monet site may contain links to other sites. Apacdex is not responsible for the privacy practices or content of these other sites. When you leave our site or view a portion of a third party’s site through our site, we encourage you to read the privacy policies of each such site. This Privacy Policy applies solely to information collected by Apacdex.

Information Sharing and Disclosure

We engage service providers to perform functions and provide services to us and our Apacdex Customers in the United States and abroad. We may share the information we collect with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your information only on our behalf and pursuant to our instructions.

Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect the rights or property of Apacdex, Apacdex Customers, users of our website, or end users.

We may also share information when we have your consent to do so.

Confidentiality and Security

Apacdex has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction.

Consent to Data Processing and Transfer

When you use or interact with any of the Apacdex Services, including by using websites or applications that have integrated the Apacdex Services, you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. This includes any information you choose to provide that is deemed sensitive under applicable law.

Irrespective of which country you live in, you authorize us to use your information in, and as a result to transfer it to and store it in, the United States and any other country where we, our service providers, and our Apacdex Customers operate. Privacy and data protection laws in some of these countries may vary from the laws in the country where you live.

Changes in Corporate Structure

In the event that Apacdex is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity.

Contact Us

If you have questions about this policy, or inquiries or requests regarding your information, please contact us at [email protected]